Friday, June 18, 2010

A Sneak Peak into HYPE Clothing's Holiday look book

SOMW loves HYPE and our girl Brittany over there gave us a sneak peak into the Holiday Look Book. If you have been under a rock and don't know HYPE, here is a description...

Whether you are on the beach cruising on a yacht, or out to a fabulous cocktail party in the hills, HYPE dresses dazzle and shine.

The sophisticated and edgy collection has revamped its look to a more diverse, yet svelte appearance. Silk Jacquard two-toned butterfly dresses and flirty cowl neck blouses are a few key items in HYPE’s Fall 2010 collection. Additionally, wool tube dresses and wool boyfriend blazers paired with printed silk prairie dresses are all the rage at HYPE. The collection ranges between $49.00-$92.00 wholesale and hangs along contemporary brands such as Trina Turk, Nanette Lepore, and Tracey Reese. 

The HYPE woman is sophisticated yet edgy. She likes classic bodies mixed with bold prints and flirty, feminine fabrics. She likes to dress up for brunches and dinners, even going to the beach or going to a party. She likes to shine and dazzle wherever she goes. She also likes items that are easy to transition from day to night. She likes to pair a sexy silk dress with a denim jacket for the day and a pair of sandals and for the evening dresses it up with a shawl and pumps.

Celebrities who shine in HYPE dresses are Paris Hilton, Eva Longoria, and Vanessa Hudgens.

For more information check out or contact Brittany at the Hype Showroom:
860 S. Los Angeles St. #309
Los Angeles, CA 90014
P: 213.236.9000
F: 213.236.9003